2025-10-22
By Daniel Campos
We asked our customers to share their views on whether recent geopolitical and economic factors (such as potential tariffs between the USA and EU) might influence their cloud strategy. Specifically, we wanted to know if they were considering EU-only cloud providers such as Hetzner or Combell instead of AWS.
The responses give us valuable insight into how our customers think about these risks and their future cloud strategies. Here’s a summary of what we heard:
The majority of our customers are not concerned about potential geopolitical risks affecting AWS usage.
While most customers don’t see a risk, one customer mentioned losing a client for using AWS (BloomUp) and another noted that competitors promote EU-only hosting as a selling point (TicketMatic).
This shows that while our customers themselves may not feel pressured, they do recognize that market perception matters.
NodalView emphasized that costs, not politics, are the bigger issue. They pointed out that services like S3 and EC2 are expensive compared to EU providers that offer similar functionality. For them, the possibility of exploring other providers would only make sense if the cost savings were significant and the migration manageable.
If we were to explore EU-only providers, we do have customers willing to join us on that path (Techyard, BloomUp). However, their interest is conditional: migration would need to be straightforward, costs comparable to AWS and the provider would need to have a solid reputation.
Geopolitical risks are on our customers’ radar, but they are not shaping their cloud strategy today. Instead, factors like cost, service maturity and market perception seem to carry more weight in their decision-making.
