AWS Summit Benelux 2013

Published on October 14, 2013 by Frederik Denkens

Amazon is touring the world with a series of Amazon Web Services Summits this year. Such a summit is a one-day event promising to showcase “the latest cloud computing trends and some of the most interesting use cases and workloads running in the AWS Cloud today”. With such a promise, we simply couldn’t miss out on being there when the tour landed in Amsterdam on September 26th.

Amazon being Amazon, this was an event in true American style. Dr. Werner Vogels kicked off with a varied keynote about where AWS comes from and where it’s going. Even though I’ve been reading his posts for a while now, I’ve never realized he’s Dutch… His down to earth heritage luckily hasn’t rubbed off yet. Looking beyond the show element, there actually was a myriad of interesting content, and this was carried through throughout the day in all presentations:

Mixed in with the presentations customer use cases were featured, mostly presented by the actual project owners. Even though these use cases were no doubt selected for their overall positive feel, they were very informative on a technical level, and open on weaknesses in the platform. Most definitely the most interesting parts of the day for what I’m concerned.

One point this Summit drove home, is the huge difference between cloud washing an architecture and architecting for the cloud. Even though it’s a first good step, simply running on AWS (or any other cloud provider for that matter) is not sufficient to actually fully benefit from all the advantages cloud has to offer. Architecting for the cloud forces you to take a step back and rethink some of our old habits, but that makes it all the more fun to do.

This is a challenge we take up on a daily basis. Get in touch with us if you need help architecting your app to get the most out of the cloud.

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